The Next Chapter of the Kindness Cards

In 2020, Barone & Co. founder Vicky Barone began giving Kindness Cards away free of charge. A small studio giveaway grew into more than 500,000 cards sent out into the world, left on a shelf for a stranger, tucked onto a nurse’s station, handed to a neighbor on a hard day. Featured by Apartment Therapy, ABC7 Chicago, and Authority Magazine, recognized by the Anthem Awards, and created with Columbia University Medical Center for patients and staff, the Kindness Cards are now coming to retail for the first time. See the next chapter first at Booth #N68. Barone & Co. is a woman-owned, Louie Award-honored card line carried in Barnes & Noble and Paper Source, designed in Cary, NC and sustainably printed in the USA.