FLATOUTbear: 25 Years of Australian Love in NYC!

Australian brand FLATOUTbear is making its New York trade show debut, celebrating 25 years of creating beautifully soft, flat teddy bears handmade from 100% Australian sheepskin.

Founded in Sydney in 2001 by sisters Sarah Novati and Prue Trollope, FLATOUTbear has sold over 500,000 bears across more than 50 countries.

Unlike traditional stuffed teddy bears, FLATOUTbears have a distinctive flat design. Each bear is individually hand cut, hand sewn and carefully finished, creating a naturally soft companion designed to be loved, cuddled and treasured for years.

In 2025, FLATOUTbear was represented in the My Teddy Bear exhibition at the Musée des Arts Décoratifs in Paris.

Looking to offer something truly unique in your store? Discover FLATOUTbear at its New York trade show debut and introduce your customers to a timeless Australian favourite.